After many years of working in the flower industry ( I held senior positions for FTD, 1-800 Flowers & Blooms Today), I continually reminded my staff that we were not in “the flower business”, but rather we were in the business of thoughtfulness.
We help people express thoughtfulness, whether for sympathy, celebration or just because, it is the thought that we are entrusted to deliver. Yes, a beautiful bouquet can express volumes but it is those words inscribed on a card, “I’m so sorry for your loss”, “I have such wonderful memories of Uncle Jim”, “Congratulations on your twin bundles of joy!” that last longer in our memories than flowers ever could. It is what is written that moves us and it is those cards that are frequently kept where we can see them over and over again to comfort, heal and cherish. It is truly the thought that moves us.
With this in mind I decided that though sending flowers is a timeless and beautiful tradition, I knew from experience that our customers wanted to express sentiments with something that would not only be a fitting tribute but would also give back to our environment.
I believe Plant Memorial Tree™ serves this purpose. My passion is to help you express your thoughts in a unique and thoughtful way. The more people I can help express themselves, the greener and better this world becomes.